SOARING MEDIA HYPE, MODERN TECHNOLOGY, BUT, GLOBAL MELTDOWN?

Sometimes it is not so easy to see the logic between intensified and modernized media technology and global recession. Where is the loophole that seems to have muddled the economy? Or is it correct to say that media is helping boost the economy? Advertisers’ pay a good sum for their products to be known in the market and gain attractions for patrons through the many forums that media offers.


One forum is the television. Another is the radio. There are also a host of magazines, tabloids, and journals in the market. And the most well-known, to be the most visited forum is the internet. For this reason, have the promoters really made the link to their target audience?


They way I assess it, they have not. Thus, promoters or advertisers who are themselves the producers, owners and stockholders have seemingly created their own bubbles of stocks, company payrolls, etc. After all, they have imagined they have captured the market share considering the amount of publicity they are getting which apparently is illusory.


In many supermarkets where I have recently visited, I have noticed bookstores with volumes of unsold written materials despite the large discounts offered. In the libraries where I visited, I wondered why most written documents have just turned into artifacts. From my perspective, I thought who would want to read a paper just like the many I have around when the headline says “The world is beginning to doubt”, “The land of the free and liberty” with a “No Smoking” sign, “What war would look like”, “Justice delayed”, “Farmers dumping milk”, “Car bomber”, etc.


Some of my students who came around told me that they prefer cartoons and play games on the net, or watch just any funny movies around. Lately, because of the influence of computer games, internet cafes that cater mostly to online games are not allowed nearby schools. In the market where abundance of people shopping are busy digging just at anything, very few if ever there were, who bothered to look at the television screen playing some sort of supposedly attractive video commercials.


On the contrary, the middle-age and the old age do not like to listen or read or view about so many negative and gloomy events. Apparently, the real worlds of consumers have not been cornered by the real world of the media whom producers have banked on as a medium that could ferry in the customers.